Goals:
Lapcare approached us with the following Goals:
- Develop a Responsive E-Commerce Website
- Increase Brand Recognition
- Increase Sales, both Offline and Online
- Increase Social Media Engagement
- Increase Sales on Amazon and other Marketplaces
- Social Media Management
- Influencer Marketing
Challenges:
The Challenges Faced by Lapcare were:
- No Social Media Engagement
- No Amazon Sales
- No E-Commerce Website
- Very low Brand Recognition
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Strategies:
We developed a Strategy to Tackle these challenges by implementing the following:
Results:
Website:
- The website was developed using Node JS and React JS frameworks
- Ranked all the pages and products among the top results
- Acquired 10k new customers within the first year
- Got 12K+ new orders within the first year of launch on the new website
- Achieved 5x ROAS on advertising
- 600K+ visitors annually
5x
ROAS
600k+
Visitors
10k+
New Customers
Social Media:
- Reached 40M+ people with 55M impressions on social media
- 10M+ engagements across all platforms
- Facebook follower increased by 15x
- Instagram followers increased by 12x
55M+
Impressions
15x
Followers
10M+
Engagement
Marketplace:
- Overall sales increased by 20x
- All products are placed among top search results in their respective categories
- Return rate decreased by 50%
- Positive reviews increased by 80%
20x
Revenue
3+
Platforms
Conclusion
The Lapcare case study highlights the importance of a comprehensive digital marketing strategy to increase brand recognition, engagement, and sales. With a focus on developing a responsive e-commerce website, social media management, marketplace optimization, influencer marketing, and advertising, Lapcare was able to achieve significant growth in both online and offline sales, brand recognition, and engagement.
